: American Psychologist engineer and writer Donald Norman (Donald Arthur Norman), professor and chair of Cognitive Science Department at University of California, San Diego, author of book "The Invisible Computer". As researcher he helped design Power MacIntosh, pictured before a speech at cultural foundation Mediateca Santa Teresa, promoting his book in Italian titled "Vivere Con La Complessità" ("Living With Complexity") , in Milan, March 22, 2011.
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